Web analytics is not a brand-new concept for organizations. It has been a pertinent subject for organizations since the mid-90s. Working with usage patterns, companies used analytics and also tracked essential metrics in their organization functions such as sales and marketing. However, modern web analytics tools have more robust capabilities, and also, they managed more stringently. What are the key metrics? Defining metrics is an integral part of the web analytics process and tracking the ideal metrics can bring about the success of analytics tasks. Google Analytics is the leading product amongst web analytics products. Thirty million real-time internet sites are utilizing Google Analytics. Here is the listing of metrics that you can track via Google Analytics to understand the website. You always have an opportunity to consult free with the Google Analytics agency for better understanding. Let’s take a look at some of the essential metrics Google analytics ag...